Effectiveness of brand repositioning

http://www.thehindubusinessline.com/catalyst/2005/11/03/stories/2005110300220200.htm

Brand Promise / Keeping it

http://www.gazelles.com/columns/Brand%20Promise.pdf
 http://www.brandsimple.com/top_ten.html

Brand Awareness / Build / Awarness / Cases

http://en.wikipedia.org/wiki/Brand_awareness
http://smallbusiness.yahoo.com/r-article-a-70121-m-6-sc-45-7_ways_to_build_brand_awareness-i
http://www.nnyagdev.org/maplefactsheets/CMB%20105%20Brand%20Awareness.pdf
http://www.marketingweek.co.uk/in-depth-analysis/cover-stories/brand-awareness-comes-as-part-of-growing-up/3014357.article

Brand Personality / PPT

https://designschool.canva.com/blog/20-easy-tips-build-visual-brand-identity/
http://www.slideshare.net/sjhus/brand-personality-presentation

Brand Image / PPT

http://marketingscience.info/
http://www.scribd.com/doc/483064/Brand-Image

Steps to Brand Recognition / Importance

http://www.morebusiness.com/running_your_business/marketing/ah_brand_rec.brc
http://www.syncrat.com/articles/importance-of-brand-recognition

Measuring Brand Equity / PPT / Article

http://www.terry.uga.edu/~rgrover/chapter_26.pdf
http://www.slideshare.net/CarolPhillips/measuring-brand-equity-presentation
http://www.tefen.com/fileadmin/editorial/Maximizing_Brand_value.pdf

Corporate Branding / Steps / Strategy / Matrix

http://en.wikipedia.org/wiki/Corporate_branding
http://www.marketingprofs.com/charts/2014/24798/the-25-most-powerful-corporate-brands
http://www.pycco.com/corporate-branding-strategy.html
http://www.corporatebrandmatrix.com/

Brand loyalty / Article

http://en.wikipedia.org/wiki/Brand_loyalty
http://www.extension.iastate.edu/agdm/wholefarm/pdf/c5-54.pdf

Brand Value Factors / Calculation

http://www.marketingritson.com/documents/week1brandvaluation.pdf
http://pages.stern.nyu.edu/~adamodar/New_Home_Page/lectures/brand.html

Brand Positioning

http://tutor2u.net/business/marketing/brands_positioning.asp

Brand hierarchies / Report Card

http://dialogicconsulting.com/BrandArchitecture.html
http://www.training-vanzari.ro/wp-content/uploads/2008/11/Brand-Report-Card.pdf

Gap / Stair way

http://www.slideshare.net/coolstuff/the-brand-gap
http://darmano.typepad.com/logic_emotion/2008/06/brand-stairway.html

Branding: the basics / Detail / Workshop

http://www.infoentrepreneurs.org/en/guides/branding----the-basics/
http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm
http://www.slideshare.net/adampurvis/brand-workshop-outline

Brand Week / Republic / Articles

http://www.brandweek.com/bw/index.jsp
http://www.brandrepublic.com/
https://www.youtube.com/results?search_query=Brand+Week

Brand Type / Management / Career / Notes 1&2

http://changingminds.org/disciplines/brand_management/types_brand.htm
http://www.brandingstrategyinsider.com/2015/01/18-different-types-of-brand.html
http://en.wikipedia.org/wiki/Brand_management
http://www.scribd.com/doc/3979762/Brand-Management
https://www.google.com/search?q=Brand+Type+notes