http://en.wikipedia.org/wiki/Brand_awareness
http://smallbusiness.yahoo.com/r-article-a-70121-m-6-sc-45-7_ways_to_build_brand_awareness-i
http://www.nnyagdev.org/maplefactsheets/CMB%20105%20Brand%20Awareness.pdf
http://www.marketingweek.co.uk/in-depth-analysis/cover-stories/brand-awareness-comes-as-part-of-growing-up/3014357.article
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