Friday, March 7, 2014

7 P's of Personal Branding

1. Personal
Your values and passions, what values impact you and what drives you?

2. Perception
What are your attributes? Develop a focus group, ask for input, collate response and consolidate.

3. Potential
What else can you uncover? What other hidden talents do you possess?

4. Positioning
Who are your target audience? What segments? Who are your competitors in the job market?

5. Performance
Can you and have you delivered? Develop a Personal Brand Statement

6. Packaging
How does your resume look? cover letter? portfolio? How do you present yourself? How are you priced?

7. Planning
Plan your professional path. Promote you and rebrand where necessary.

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